Why should I even care about working at your startup?

It’s the point where you need to hire your first employees and guess what? Nobody gives a f**k about your startup! No one’s friend has worked there before and you cannot even find it on LinkedIn! Do these guys even have a customer?

As any organization of any size and type attracting the right people is key. People voluntarily join organizations for many reasons: money, status, mission, delusions of greatness, corporate car, fancy office.

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Startup equity is a function of risk

How should equity be split among founders? What about employees or external partners? Entrepreneurs struggle with such questions in their quest to bring in people who can bring credibility, experience, and knowledge to the table. We have seen cap tables done both right and wrong. Here’s what we consider to be the first principle: Startup equity is a function of risk.

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